3 Must-Have Jewelry Trends to Try this Summer
At ALEX AND ANI, the Summer Collection embodies a boho-beach vibe that inspires a carefree spirit. It mixes natural elements with pops of color and seashore symbolism to create eclectic,...
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The Wire
“Glow Up” This Summer: 5 Tips for Personal Transformation
Bright and beautiful (just like you!), summer is the perfect time to use these self-care tips towards personal growth. ______ You may have seen the hashtag #TheGlowUp on your social...
NUMEROLOGY 101: How your Soul Number is Just as Important as your Zodiac Sign.
A casual look into what your soul wishes it could tell you. If you’re reading this, which I think you might be, then it’s quite possible you're unfamiliar with what...
QUIZ: What’s the Perfect Gift for the Person Who Has It All?
It’s like a catch-22: What you love most about a friend or loved one (such as their decisive nature or strong sense of self) is exactly what makes it so...
ALEX AND ANI Disney Charms — Disneyland and Disney World Park Specific Locations
The ALEX AND ANI Disney Parks Collection officially arrived in spring of 2012 and has been charming Disney fans ever since. The collection — which is available at Walt Disney...
Full Moon vs. New Moon – A Guide to Setting Intentions
There is no doubt we are fascinated with the moon. As Earth’s only natural satellite, the moon is the closest celestial body to our own and remarkably powerful, its cycles...
Discover the Secret Symbols in ALEX AND ANI Jewelry
At ALEX AND ANI, we're honored that our products connect with fans on a personal, meaningful level. The symbolism and message within each piece are meant to enlighten, enchant, and...
Ask Ani: How Do You Use Anxiety to Find Your Power?
I want to thank all of the fans who bravely shared their thoughts during our Facebook discussion last week. I’m appreciative of your willingness to discuss these topics, especially on...
Behind-The-Scenes: Mother's Day 2020 Campaign
For our Mother’s Day 2020 campaign entitled ‘Mother Muse’, we were inspired by the journey of motherhood and the life lessons passed through generations. We strived to capture the unbreakable...
QUIZ: What’s Your One-Word Spring Mantra?
Whatever your spring intentions are – planning a trip, prioritizing self-care, or simply spending time outdoors – a power word can ground and support you in your mission. Find the...
Mother's Day 2020 Lookbook
Get inspired with our Mother's Day 2020 digital catalog. View the entire collection, browse gifting ideas and shop the look for styling inspiration.
5 Globally-Inspired Affirmations to Renew You This Spring
It’s amazing how much power the right combination of words can have. A positive affirmation reminds us that self-love is the best love and that when we possess it, we...
Crystals 101: Your Self-Love Starter Kit
They’re everywhere – department stores, spiritual bookshops, in jewelry, and in the media. We’re talking crystals, and with the recent boom of popularity of these earthly gems, the idea seems...
How-To-Style Our April Jewelry Trends into your Everyday Wear
No outfit is complete without the right accessories. Your jewelry should enhance your look, not distract from it. Sometimes it’s challenging to find that perfect balance, which is why we’ve...
Inspiring Haiku's Written by Team ALEX AND ANI for You.
#InternationalHaikuPoetryDay was registered in 2007, but the history of poetry, of course, extends way beyond that. The emergence of haiku was recorded in 17th century Japanese literature, however it was...
Who Are Your Divine Guides?
You know what brings me a huge sigh of relief in hard times? Prune juice. You know what else? Fiber One. But you know what ELSE else? The fact that...