Promotions & Limited Time Offers 

Today's Daily Deal

*CANNOT BE COMBINED WITH ANY OTHER OFFER. Shop ALEX AND ANI Bells style (A21EBDD2RG) for $14.50 before tax or VAT, while supplies last. Offer valid online only from 6:00AM EST on 12/08/2021 through 5:59AM EST on 12/09/21 at https://www.alexandani.com/collections/promotions-daily-deal. No adjustments on previously made purchases. No code or coupon necessary; items priced as marked. Void where prohibited by law. In stock items only. Void where prohibited by law. Associates are not eligible. Cannot be combined with any other offers.

$9.99 Initial Rings

*CANNOT BE COMBINED WITH ANY OTHER OFFERS. Buy select ALEX AND ANI initial rings for $9.99 before tax or VAT. Offer valid on select styles, online at https://www.alexandani.com/collections/flash-sale-04 from 12/8/21 at 12:00PM ET through 1/1/22 at 5:59AM ET. Items priced as marked; no code or coupon necessary. In stock items only. No adjustments on previously made purchases. No adjustments on previously made purchases. No code or coupon necessary; discount automatically applied in cart. Void where prohibited by law. In stock items only. Associates are not eligible. Cannot be combined with any other offers.

Spend $50, Get the Guardian of Your Heart Bangle for $9.99

*CANNOT BE COMBINED WITH OTHER OFFERS. Spend $50+ on your purchase and get the Guardian of Your Heart ALEX AND ANI style (A21EBCYBRSS and A21EBCYBSG) for $9.99, before tax or VAT. Must spend at least $50+ USD to qualify for discount. Offer valid from 12/07/21 at 6:00AM ET through 12/09/21 at 5:59AM ET online at www.alexandani.com only. Offer is not applicable towards the purchase of the 2021 Holiday Snowflake Ornament (CBD21ORNMNT), the Engrave It Collection, Butterfly of the Month SKUs, LIBERTY COPPER collection, or corporate gifting orders. In stock items only. Cannot be combined with any other offer. No adjustments on previously made purchases. ALEX AND ANI associates are not eligible.

50% Off Select Holiday Styles

*Receive 50% OFF select styles, before tax or VAT. Offer valid from 11/26/21 at 6AM ET through 12/09/21 at 5:59AM ET online at www.alexandani.com/collections/flash-sale-02. Offer is not applicable towards the purchase of e-gift cards, Select NFL Bracelets, 2021 Holiday Snowflake Ornament (CBD21ORNMNT), 2021 Black Friday Snowflake Bangle, the Engrave It Collection, Butterfly of the Month Styles, the LIBERTY COPPER collection, or corporate gifting orders. No adjustments on previously made purchases. No code or coupon necessary; discount automatically applied in cart. Void where prohibited by law. In stock items only. Associates are not eligible. Cannot be combined with any other offers.

50% Off Select Sets

*CANNOT BE COMBINED WITH ANY OTHER OFFERS. Receive 50% OFF select set styles, before tax or VAT. Offer valid from 12/02/21 at 6AM ET through 12/09/21 at 5:59AM ET online only at www.alexandani.com/collections/all-jewelry-sets. Offer is not applicable towards the purchase of e-gift cards, 2021 Holiday Snowflake Ornament (CBD21ORNMNT), the Engrave It Collection, Butterfly of the Month Styles, the LIBERTY COPPER collection, or corporate gifting orders. No adjustments on previously made purchases. No code or coupon necessary; discount automatically applied in cart. Void where prohibited by law. In stock items only. Associates are not eligible. Cannot be combined with any other offers.

40% Off Select Full-Price + Clearance Styles

*CANNOT BE COMBINED WITH ANY OTHER OFFERS. Receive 40% OFF select styles and an extra 40% off sale styles, before tax or VAT. Offer valid from 12/02/21 at 6AM ET through 12/09/21 at 5:59AM ET online at www.alexandani.com. Offer is not applicable towards the purchase of e-gift cards, 2021 Holiday Snowflake Ornament (CBD21ORNMNT), the Engrave It Collection, Butterfly of the Month Styles, the LIBERTY COPPER collection, or corporate gifting orders. No adjustments on previously made purchases. No code or coupon necessary; discount automatically applied in cart. Void where prohibited by law. In stock items only. Associates are not eligible. Cannot be combined with any other offers. 

35% Off Full-Price Zodiac + Birthstone Styles, Initial + Number Styles, and Because I Love You Styles

*CANNOT BE COMBINED WITH ANY OTHER OFFERS. Receive 35% OFF select birthstones, zodiacs, and initial styles, before tax or VAT. Offer valid from 12/02/21 at 6AM ET through 12/09/21 at 5:59AM ET online at www.alexandani.com Offer is not applicable towards the purchase of e-gift cards, 2021 Holiday Snowflake Ornament (CBD21ORNMNT), the Engrave It Collection, Butterfly of the Month Styles, the LIBERTY COPPER collection, or corporate gifting orders. No adjustments on previously made purchases. No code or coupon necessary; discount automatically applied in cart. Void where prohibited by law. In stock items only. Associates are not eligible. Cannot be combined with any other offers. 

Spend $75+ Get $15 Off with Code APPLEPAY

*CANNOT BE COMBINED WITH ANY OTHER OFFERS. Spend $75+ USD on select full-priced styles, get $15 OFF with promo code: APPLEPAY, before tax, shipping, or VAT. Promotion code must be added at time of checkout. Must spend $75 to qualify for discount code. Offer valid on full-priced styles only from 12/1/21 at 12:00AM PT through 12/15/21 at 11:59PM PT online only at www.alexandani.com. Offer is not applicable towards the purchase of the Engrave It Collection, Butterfly of the Month SKUs, LIBERTY COPPER collection, clearance, or corporate gifting orders. Cannot be combined with any other offers. In stock items only. No adjustments on previously made purchases. ALEX AND ANI associates are not eligible. Use code: APPLEPAY. 

Buy 2 Select NFL Bracelets for $18

*CANNOT BE COMBINED WITH ANY OTHER OFFERS. Buy 2 select ALEX AND ANI NFL Bracelets for $18, before tax or VAT. Offer valid on select NFL bracelets only from 11/16/21 at 6:00AM ET until supplies last at https://www.alexandani.com. Must add both bracelets to cart to receive for $18. Discount applied at checkout in stores and online; no code or coupon necessary and must be off lowest priced merchandise. Offer is not applicable towards the purchase of gift cards, , 2021 Holiday Snowflake Ornament (CBD21ORNMNT), New England Patriots Super Bowl LIII Championship Charm Bangle (AS19NEP01RS),Tampa Bay Buccaneers Super Bowl LV Charm Bangle, NFL AS21SPRBWLRS), Secret Santa gift (A21SECRETSANTA), the LIBERTY COPPER collection, the Engrave It Collection, Butterfly of the Month Styles. or corporate gifting orders. In stock items only. No adjustments on previously made purchases. ALEX AND ANI associates are not eligible.

2021 Holiday Snowflake Ornament

*WHILE SUPPLIES LAST. Purchase a 2021 Holiday Snowflake Ornament (CBD21ORNMNT) for $15 USD (a $39 USD retail value) with your $55+ USD purchase, before tax, shipping, or VAT. Offer valid 11/02/21 at 6:00AM ET through 12/25 at 11:59PM ET or until supplies last. Valid at alexandani.com and in ALEX AND ANI owned stores. $15 item must be added to cart. Qualifying purchase must equal $55+ USD after value of $15 ornament is subtracted, and excludes corporate gifting orders, purchase of gift cards. In stock items only. One $15 USD 2021 Holiday Snowflake Ornament (CBD21ORNMNT) per qualifying purchase, per customer. Returns from purchases made on qualifying orders will be adjusted to reflect the Retail price of the $15 gift. No adjustments on previously made purchases. Void where prohibited by law. Online orders placed by ALEX AND ANI owned stores are not eligible. ALEX AND ANI employees excluded.

December Butterfly of the Month

*CANNOT BE COMBINED WITH ANY OTHER OFFER. Buy the December Butterfly of the Month, Colotis Danae Butterfly EWB (A21EBBO11SS) for $25 USD ($39 USD Value), before tax or VAT, while supplies last. Offer valid 6:00AM EST on 12/01/2021 through 5:59AM EST on 1/1/22 at https://www.alexandani.com. Offer is not applicable towards the purchase of gift cards or the LIBERTY COPPER collection. No adjustments on previously made purchases. No code or coupon necessary; items priced as marked. Void where prohibited by law. In stock items only. Void where prohibited by law. Associates are not eligible. Cannot be combined with any other offers. While supplies last.

 **Receive a free Collector's Edition ALEX AND ANI Bangle (value $39) with the collective purchases of all twelve 2021 ALEX AND ANI Butterfly of the Month Charm Bangles, one bangle per month from February 1, 2021 until January 31, 2022. One free bangle per registered customer. To qualify for the free bangle, customer must register all bangle purchases on https://www.alexandani.com/apps/product-registration and provide proof of all purchases from alexandani.com, ALEX AND ANI owned stores, or authorized retail locations, for each 2021 Butterfly Bangle of the Month with valid receipts. Proof of purchase(s) must be submitted through product registries by February 28, 2022. Customer will be contacted by ALEX AND ANI if they have qualified for the free bangle by March 31, 2022. Free bangle is not for resale and cannot be returned. No code or coupon necessary. Void where prohibited by law. Only valid while supplies of Free Collector's Edition Butterfly Bracelet last. This offer is not available to ALEX AND ANI employees.  

Orders & Agreement to Terms of Use

Once an order is submitted, it begins processing as quickly as possible. Therefore, orders cannot be changed once they are submitted. However, please keep in mind that orders may take up to 3-5 business days to process before they are shipped.

If you are not completely satisfied with your purchase, it may be exchanged for a website credit or refund within 30 days from the date of the receipt of your purchase. The item must be unworn, in the original packaging with UPC label attached and accompanied by the original packing slip or sales order number. No returns are accepted after 30 days from when you receive or without the UPC label attached. Items purchased on line must be returned to our factory. Website orders cannot be refunded in ALEX AND ANI stores; they may however, be exchanged at ALEX AND ANI retail stores for merchandise or in-store credits.

Shipping on all returned items is non-refundable. All sales are final after 30 days from receipt.

ALEX AND ANI reserves the right to limit the quantity of items purchased per person, per household or per order for any reason. These restrictions may apply to orders placed by the same account, the same credit card, and also to orders that use the same billing and/or shipping address. We will notify you should such limits be applied. ALEX AND ANI also reserves the right, in its sole and absolute discretion, to prohibit sales to dealers or resellers. Reselling is hereby defined as purchasing or intending to purchase any product(s) from ALEX AND ANI for the purpose of engaging in a commercial sale of that same product(s) with a third party.

We endeavor to present accurate information on the website at all times.  However, there may be occasions when information on the site may contain pricing and or other errors.  ALEX AND ANI reserves the right to revise pricing and other errors and to cancel any order you may have placed if there was an error concerning the price or availability of any item you ordered when you placed your order, even if you have received an order confirmation.  Any such errors are wholly unintentional and we apologize if the erroneous information in any way affects your individual order.

We present our website content “as is” and make no claims as to its accuracy, either expressed or implied. We reserve the right to amend errors, or to update product information at any time, without prior notice.

ALEX AND ANI shall have the right to refuse or cancel any order at anytime. If your credit card has already been charged for the purchase and your order is cancelled, Alex and Ani shall issue a credit to your credit card account in the amount charged.

As part of our service, we agree to provide you with information and other services that we may decide to offer, subject to the terms of this agreement. Upon notice published through the service, we may modify this agreement at any time. You agree and continue to agree to use our services in a manner consistent with all applicable laws and regulations and in accordance with the terms and conditions set out in the policies and guidelines outlined below. Please note that you will be referred to as the customer in this agreement.

By using the service, you agree that you will not attempt to undermine the integrity of this website.

Customer agrees that use of the service is entirely at customer's own risk. Services are provided as is, without warranty of any kind, either express or implied, including without limitation any warranty for information, services or uninterrupted access, or products provided through or in connection with the service, including without limitation the software licensed to the customer and the results obtained through the service. Specifically, we disclaim any and all warranties, including without limitation: 1) any warranties concerning the availability, accuracy or content of information, products or services, and 2) any warranties or title or warranties of merchantability or fitness for a particular purpose.

This disclaimer of liability applies to any damages or injury caused by any failure of performance, error, omission, interruption, deletion, defect, delay of operation or transmission, computer virus, communication line failure, theft or destruction or unauthorized access to, alteration of, or use of record, whether for breach of contract, tortious behavior, negligence, or under any other cause of action. Customer specifically acknowledges the service is not liable for the defamatory, offensive or illegal conduct of other customers or third parties and that the risk of injury from the foregoing rests entirely with customers.

Neither the service nor any of its agents, affiliates or content providers shall be liable for any direct, indirect, incidental, special or consequential damages arising out of use of the service or inability to gain access to or use the service or out of any breach of any warranty. Customer hereby acknowledges that the provisions of this section shall apply to all content on the service.

ALEX AND ANI jewelry is not intended for children under the age of twelve.

The following elements of this web site are the property of ALEX AND ANI and our suppliers and are protected by United States and international copyright laws:

All text, graphics, logos, button icons, images, audio clips, digital downloads, and data compilations -- both individually and as they are compiled on the site.

The trademarks or trade dress of ALEX AND ANI and our affiliates may not be used without our written permission. Trademarks or trade dress include the ALEX AND ANI name and logo, and other graphics, logos, page headers, button icons, scripts, and service names of ALEX AND ANI products, services, and programs, and those of our affiliates.

All other trademarks that appear on this site are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by us or our affiliates.

You have permission to electronically copy and print hard copies of pages from this Website solely for personal, non-commercial purposes related to placing an order or shopping with alexandani.com. Unless we give you written permission in advance, any other use of this web site, its content and its information, including linking or framing to this web site, are strictly prohibited.

UNSOLICITED IDEAS SUBMISSION POLICY

ALEX AND ANI appreciates your positive energy and enthusiasm for our brand. However, our company policy does not allow us to accept or consider any unsolicited ideas, suggestions, proposals, comments or materials ("Submissions"). The purpose of this policy is to avoid any potential misunderstandings when ALEX AND ANI's products, services, advertising or branding might appear to be similar or identical to ideas submitted to ALEX AND ANI.

Terms of Idea Submissions

If, despite our policy, you still choose to submit your ideas to ALEX AND ANI, then regardless of what your letter or submission states, the following terms shall apply to your Submissions: ALEX AND ANI will consider the Submissions to be non-confidential and non-proprietary; Your submissions and their contents will become the property of ALEX AND ANI, without the possibility of compensation to you; ALEX AND ANI shall have no obligations regarding the Submissions, including but not limited to, any obligation to review, return any materials or acknowledge receipt of any Submissions. ALEX AND ANI may use, modify, redistribute, or disclose the Submissions, in whole or in part, for any purpose and in any way, without the possibility of any compensation to you or any third party.

Feedback

ALEX AND ANI is always pleased to receive feedback about any of its current products, services, advertising or branding. Please only provide specific feedback on current products, services, advertising or branding, and do not include ideas that our policy will not permit us to accept or consider.

Any feedback you provide is deemed to be non-confidential and non-proprietary. ALEX AND ANI shall be free to use such information on an unrestricted basis, without any compensation to you or any third party.

Sweepstakes Terms and Conditions

Social Media Sweepstakes Terms and Conditions

ELIGIBILITY: The Social Media Sweepstakes (the “Sweepstakes”) are freely open to legal residents  in the United States or the District of Columbia and Canada (excluding Quebec) and are at least eighteen (18) years of age at the time of entry. Companies, businesses, group account holders, employees of Alex and Ani, LLC, 10 Briggs Drive, East Greenwich, RI 02818 (“Sponsor”), their parent, subsidiaries, affiliates, advertising and promotion agencies, and immediate family members (spouse, parents, children, siblings, step-parents, step-children, step-siblings and each of their respective spouses, regardless of where they reside) and persons residing in the same household at least three (3) months a year, whether or not related, of each are not eligible to enter or win. By entering the Sweepstakes, entrant confirms that all the information submitted is accurate. Sponsor is not responsible for any inaccurate contact information provided on by entrant. Sweepstakes is subject to all applicable federal, state, local and municipal laws and regulations. Void where prohibited by law.

The Charm Crew Rewards Program Terms and Conditions

We offer a rewards program called The Charm Crew Rewards ("Program") through www.alexandani.com that is open to legal residents of the fifty (50) United States and Canada, with the exception of the Province of Quebec.  The ALEX AND ANI Charm Crew Rewards Program is our FREE loyalty and rewards program that lets you earn points, get exclusive access to sales, product drops and much more! The more you shop, the more you earn!  The Program allows an account holder to accumulate and redeem points on an individual basis and solely for your own account. In order to be able to access and redeem the points you have earned; you must first register for an account through www.alexandani.com.

Earning Rewards Points Through Qualifying Purchases

When you shop on alexandani.com your account will be credited with 1 point per $ spent. You must be logged into your Charm Crew account to earn points. Charm Crew members earn 1 point for every $1.00 USD spent on any “eligible product” that is purchased and not returned ("Qualifying Purchase"). The amount of Charm Crew Points earned from a Qualifying Purchase is calculated based on the subtotal, after all discounts have been applied.  You do not earn any points for amounts spent in connection with applicable taxes, and shipping and handling. When products are returned for a refund to the original payment method, Charm Crew points will be deducted from your account for the amount of return, net of taxes, shipping and handling.   Eligible products include regular or sale priced merchandise purchased by an individual consumer directly from alexandani.com or at retail locations and cannot be combined with specific promotion/ coupon codes. E-gift cards are not eligible for rewards. We reserve the right, and you hereby grant us the right to review account activity for purchase patterns that fall outside the intended use of the Charm Crew Term + Conditions. We have the sole discretion to determine whether your purchase patterns violate these Terms and if we make such a determination, then your Charm Crew Reward points will be forfeited and your account may be suspended or terminated at our sole discretion.

Earning Rewards Points Through Activities 

You can also earn Charm Crew points through participating in various activities on our website, alexandani.com.  For example, (1) creating your ALEX AND ANI Charm Crew account currently earns you 15 points. (2) Charm Crew members also earn 100 bonus points for making 3 purchases (each with $40 minimum value)within a year, (3) Charm Crew members currently earn 50 charm crew points on their birthday*, (4) following us on Facebook, Instagram, and Twitter currently earns you 10 Charm Crew Points, etc. These amounts are subject to change and new ways to earn points may be added at any time. 

*There is a waiting period of at least 30 days from the day birthdate is provided if your birthday is within the next 30 days. If your birthday is more than 30 days away, the birthday bonus will be provided on your birthday. Only 1 birthday bonus will be provided per calendar year.

Redeeming Rewards Points

You can redeem Charm Crew points for purchases made on alexandani.com or retail locations once you hit one of the below tiers. Once you hit one of the below tiers, your Charm Crew points will then translate into dollar amounts that can be used towards purchases of qualify products. Charm Crew Point reward tiers:

200 points = $10

400 points = $25

600 points = $40

800 points = $60 

You cannot redeem Charm Crew points with sitewide sales and/or promotion codes. Charm Crew points or applicable rewards cannot be applied to previously purchased products and/or services and are only eligible on next purchase.  Charm Crew Points can only be redeemed on online purchases made at alexandani.com. For more information about the current ways to redeem Charm Crew points, for eligible products, early access to discounts, etc. - please visit The Charm Crew Rewards FAQ.

Expiration of Rewards Points

Charm Crew Rewards points will expire if you fail to use them or make a purchase every 12 months. We also reserve the right to terminate any person’s Charm Crew Rewards membership if we believe you are violating our Terms & Conditions.  It is your responsibility to monitor your account.

Trying to Convert Old Purchases into Charm Crew Points

If you have made purchases with an account prior to October 6, 2021, these rewards points will not be calculated towards your Charm Crew Membership. All rewards points will be converted from the date when you enroll into the Charm Crew Rewards Program.

Charm Crew Points vs. Referrals

Participating in our Referral Program does not grant you Charm Crew Rewards points. However, when you refer a friend, you will each receive a $10 coupon. Your friend will receive $10 OFF* their first purchase of $65+, after which you will receive $10 OFF* your next purchase of $65+.

*CANNOT BE COMBINED WITH ANY OTHER OFFER. Your Referred Friend receives $10 off purchase of $65+ USD, before tax or VAT. As the Referrer, after your Referred Friend completes a purchase, you will receive $10 off purchase of $65+ USD, before tax or VAT. Your Referred Friend must be a first time customer at https://www.alexandani.com. Offer valid online only on https://www.alexandani.com. Must enter unique one-time promotion code at checkout. Discount is not applicable towards the purchase of sale, e-gift cards, the Engrave It Collection, LIBERTY COPPER® or corporate gifting orders. Discount not applicable towards tax and/or expedited shipping and handling. No adjustments on previously made purchases. Receive $10 off per qualifying purchase, per customer. Order value must maintain $65 USD minimum or $10 must be returned or paid for. Cannot be combined with other discounts, offers, or promotions unless otherwise noted. Void where prohibited by law. ALEX AND ANI associates not eligible. In stock items only. Enter unique one-time promotion code at checkout.

General Charm Crew Rewards Program Conditions 

You agree not to abuse the Charm Crew Rewards Program and any social media platforms connected to The Charm Crew Rewards Program by conduct which is detrimental to our interests, including without limitation, attempting to accrue points or redeem Charm Crew Rewards in a manner inconsistent with these Terms or the intent of these Terms, attempting to earn points through illegitimate channels, participating in redemption fraud, or tampering with the Program or its tools. 

We reserve the right at any time to suspend or terminate the Charm Crew Rewards Program at any time; add, modify and/or delete any parts of the Program, the points you can earn in connection with completing any Qualifying Purchases and/or any limitations placed on total points you can earn in connection with any Qualifying Purchases; and create, add, withdraw, amend, or otherwise change the ways in which you can earn and/or redeem rewards points, at any time at our sole discretion, with or without notice to you.  Rules for earning rewards points may include number of rewards points earned for the activity, number of times reward points can be earned for a particular activity, maximum number of reward points that can be earned, and criteria for earning rewards points. We also reserve the right to make activities and rules for the activities available only to select account holders, and may be based on purchase activity, geographic location, level of participation, and/or information supplied by you. 

 Any changes we make will be effective immediately upon notice, which we may give by the new Program terms and conditions updated on this page.  Your participation in the Program after such notice will be deemed acceptance of such changes. It is your responsibility to check back regularly for any updates and changes.

 You cannot transfer, substitute or redeem Charm Crew points for cash. Your Charm Crew points have no cash value.  You cannot give or transfer your Charm Crew points to anyone else. Once you redeem your points, the redemption cannot be reversed and is final. If products purchased using Charm Crew points are returned to us, points will be added back to your account if the amount left after the refund is less than the discount. The Program is not valid with in combination any other programs that we offer. By participating in the Program, you (and, if an eligible minor, your parent or legal guardian) agree to release, discharge, indemnify and hold harmless us, our parents, subsidiaries, affiliates, retailers, advertising and promotion agencies, and all of their respective representatives, officers, directors, shareholders, employees and agents (collectively, "Released Parties") from any liability or damages which may arise out of participation in the Program or out of the acceptance, use, misuse or possession of any rewards points or products attained, achieved or received through this Program. 

 The Released Parties are not responsible for late, lost, incomplete, delayed, inaccurate, garbled, undelivered, misdirected rewards points, requests, items or other errors or problems of any kind relating to or in connection with the Program, whether printing, typographical, technical, computer, network, human, mechanical, electronic or otherwise, including, without limitation, errors or problems which may occur in connection with the administration of the Program, the tabulating of rewards points, the announcement of the Program or in any Program-related materials. Persons found tampering with or abusing any aspect of the Program, who are acting in a disruptive or unsportsmanlike manner or who are otherwise not in compliance with these Terms as solely determined by us may be removed from the Program and all rewards points will be void. The Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Program or downloading materials from or use of the Websites. 

All questions or disputes regarding the Charm Crew Rewards Program, including without limitation those involving eligibility, participation, fraud and abuse, will be resolved by us.  Your personal information collected in connection with the Charm Crew Rewards program will be used in accordance with our Privacy Policy that can be located here https://www.alexandani.com/pages/privacy-policy. The Charm Crew Rewards Program is void to the extent prohibited by law.