Discounts for Heroes

20% Off* for First Responders, Military, Teachers + More

To all of you making a positive impact in our communities, thank you. As a sign of our appreciation, we're offering special discounts and exclusive offers to our heroes.

How to redeem your discount


Click the button below to start the verification process.


Enter all information needed to verify your status.

Shop + Save

Once verified, your discount will automatically apply at checkout.

*Exclusions apply. See Terms + Conditions.


Who is eligible?

ALEX + ANI is proud to offer special discounts and exclusive offers to our heroes. This includes:

  • First Responders
  • Nurses
  • Medical Providers
  • Military Personnel
  • Teachers
  • Students
  • Alumni

What are the benefits?

By verifying with, you can take advantage of exclusive discounts and special offers. ALEX + ANI offers 20% off* for verified heroes. Over 400 other brands have exclusive offers through

*Online only. Exclusions apply. See Terms + Conditions.

How is my personal information protected?

Your privacy is important. The program promises to not share your information. You may delete your account at any time. Privacy is built into the platform and your data is not shared or sold to anyone.

I'm verified, so why don't I see my discount?

If you're verified, your discount will only be visible once you've added items to your cart. Select items are excluded from promotions, including the program discount. See our Terms + Conditions for more information.

Can I share my discount with family + friends?

Unfortunately, this program is for personal use only. Discounts are only available for eligible members who are verified through

I'm having trouble with my account. Who can help?

If you're having trouble with your account or have questions about your eligibility, please contact the support team weekdays and weekends between the hours of 8 A.M. and 12 A.M. EST at 866-775-4363.