Today's Offers (13)
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DAILY DEALS - DAY 08
TODAY ONLY! Score select Two Tone styles for $19.99, savings over 50% OFF!
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GET GIFTING: 40% OFF SITEWIDE
'Tis the season to holiday shop! Enjoy 40% OFF sitewide and save on meaningful gifts for everyone on your list.
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THE HOLIDAY GIFT SHOP
Our Holiday Gift Guide is here! Save 40% OFF full-priced styles, shop meaningful gifts for everyone on your list.
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EXTRA SAVINGS ON FESTIVE FINDS
For a limited time, score 40% OFF + EXTRA 10% OFF select festive finds. 'Tis the season for SAVINGS on gifts.
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DOORBUSTERS FROM $5
LIMITED TIME ONLY! Save on fan favorite styles with prices as low as $5, $10, + $15.
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CYBER MONDAY EXCLUSIVE $19.99
It's Cyber Monday! Grab the Limited Edition Moon and Sun Cuff for just $19.99 ($45 value) while supplies last.
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2023 Limited Edition Snowflake Bangle for $19.99
Our Limited-Edition 2023 Snowflake Bangle has landed - now for just $19.99 (valued at $40). HURRY! This fan favorite bracelet WILL sell out.
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FREE Positive Vibes Pin Set of 4
Get a FREE Positive Vibes Pin Set of 4 with your $75+ purchase. Must add item to qualifying cart to receive for free.
SHOP NOW UP TO 90% OFF CLEARANCE
Shop hundreds of clearance items - up to 90% OFF! Save big on gifts to give (or keep).
SHOP NOWWEEKLY WOW: SAVE ON CURATED LOOKS
Let us take the guesswork out of styling. Save on curated looks when you shop our lookbook.
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FREE STANDARD SHIPPING ON ORDERS $60+
Treat yourself! Enjoy FREE standard shipping when you spend $60 or more.
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REFER A FRIEND
Spread the ALEX AND ANI love! Send your friends $20 towards their first order and get a $20 reward once they make a purchase.
SHOP NOW JOIN THE CLUB
Love jewelry? Join the club. Jewelry Love Club is our exclusive rewards community. Earn points on every purchase + unlock VIP benefits.
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PURPLE JEWELRY
- Product Type
- Collection
- Meaning
- Finish
- Price
February Birthstone Charm Bangle, Amethyst
$31.00$18.2040% OFF SITEWIDE
Amethyst Heart Necklace, February Birthstone
$64.00$31.2040% OFF SITEWIDE
Sterling SilverAmethyst Ring Wrap, February Birthstone
$40.00$24.0040% OFF SITEWIDE
Family is a Gift That Lasts Forever Charm Bangle
$43.00$25.4040% OFF + EXTRA 10% WITH CODE STACKFRIDAY
Healing Love Flower Charm Bangle
$38.00$22.8040% OFF SITEWIDE
Sterling SilverAmethyst Gemstone Necklace
$99.00$59.4040% OFF SITEWIDE
Wildflower Charm Bangle
$40.00$24.0040% OFF SITEWIDE
Insightful and Spiritual
The color purple symbolizes astuteness and wisdom. Purple stones draw strength from their mystical side. Their spiritual energy helps to tap into a higher sense of self and aligns intuition with consciousness. Today, purple is linked to spirituality and quiet contemplation. Purple jewelry is representative of exactly that. Purple crystals and stones used in jewelry are associated with healing power, using strength to shine.
Purple Gemstones
Purple tones can be either warm or cool. On the warm end of the spectrum, you’ll find colors like violet and lilac. On the other end, cool tones are lavender, mauve, and royal purple. Amethyst is February’s birthstone, it’s also the most popular purple stone. Amethyst gems are usually violet in color, ranging from a cool lavender shade to a deeper purple. Our purple collection highlights the various shades of Amethyst, featuring beautifully crafted purple earrings, wrap rings, charm bracelets, and necklaces. Our selection of Amethyst jewelry includes beaded pieces, cord bracelets, crystals, and sea glass. Our purple jewelry has a style for every preference and occasion.
Feel Good About What You Wear
Our jewelry is all about drawing the connection between you and nature, your loved ones, life’s meaningful moments, and even the universe itself. We believe jewelry should tell a story. It’s a form of self-expression which begs the question — what does purple mean to you? Shop purple jewelry to find the pieces that speak to you! Not sure what you’re looking for? Contact us anytime to book a personal shopping and styling consultation. We look forward to hearing from you!
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