The universe speaks to us in signs and symbols. Find yours.

We are designed to connect you to every single part of your soul’s destiny. Your life is made up of the connections you create — to yourself, your loved ones, spirit, nature, humanity, and the universe itself. Our jewelry is meant for you to express your unique self.

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Our Namesake

We’re always asked where ALEX AND ANI gets its name as well as its correct pronunciation. The name is especially personal as it’s the names of our founder's first two daughters. “Alex” is pronounced as it normally is. However, a common question is how to pronounce “Ani” — it’s “AH-KNEE.”

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Clean Metals

We care about what is in our jewelry as much as we care about what is NOT in our jewelry. We use recycled materials when crafting our products.

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Designs as Unique as You

We completely encourage using our jewelry as your vehicle for self expression. As a way to show the world what truly makes you you.

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Pronounce “Alex” and “AH-KNEE”

We’re always asked where ALEX AND ANI gets its name as well as its correct pronunciation. The name is especially personal as it’s the names of our founders’ first two daughters. “Alex” is pronounced as it normally is. However, a common question is how to pronounce “Ani” — it’s “AH-KNEE.”

Clean Metals

We care about what is in our jewelry as much as we care about what is NOT in our jewelry. We use recycled materials when crafting our products. Our metals are carefully crafted with safe materials and eco-friendly fabrications, a.k.a, they pass our high level of testing.