A Closer Look: COPPURE®
At the heart of ALEX AND ANI is a passion for empowering and connecting humanity. During a recent redesign of our products, we contemplated how to further incorporate these values, enhancing the power of positivity even more. After much research and deliberation about materials, the answer was clear — copper.
_____Copper is an ancient metal rich with history. First discovered about 10,000 years ago, it has long been regarded for its balancing properties. It is also said to cleanse the body of energetic blockages, deflect negative energy, and promote overall well-being. The most prominent metal in our jewelry, we believe copper is the natural choice to enhance (+) ENERGY ®. It heightens the meaning of our symbols, elevating their strength and power. We call this facet of our jewelry “COPPURE” — a harmonious blend of the amplifying metal with meaning and symbolism.