Call it what you want — chi, prana, life force — but it’s all different words for the same thing: positive energy. And it’s what inspires, shapes and guides ALEX AND ANI in making jewelry. We believe in the power of positive energy, and we believe that wearing jewelry infused with energy technology has benefits to our daily lives. It’s this philosophy that keeps us creating meaningful pieces we love and that we share with the world.
Positive Energy at Alex + Ani
We embrace the power of positive energy as our core belief. Each piece of jewelry — bracelets, necklaces, earrings, charms, anklets and more — is infused with positive energy in three important ways.
The symbols featured in our designs carry their own energy and are accompanied by thoughtfully crafted and meticulously researched meaning. Last, each design carries the intention to to empower the wearer and reflect that person’s unique qualities.
Finding Guidance Within
When you wear jewelry that has been infused with this energy, you will feel it within yourself — not because the jewelry gives you positive energy, but because it encourages you to look within and find the inspiration, guidance, and strength you need in that moment. We all have we need within us, but sometimes, we need to be reminded that it’s there.
Gemstones + Crystals for Positive Energy
To help draw out and channel that energy, some ALEX AND ANI jewelry uses crystals and genuine gemstones that have different empowering properties. You can choose to wear these pieces simply because they’re beautiful or they match your look for the day, but you can also choose them with a more direct intention to layer on pieces that will help amplify and enhance what you’re hoping to channel that day. Wear Rose Quartz when you need to feel more self-love or be encouraged to open your heart. Wear Tiger’s Eye when you need to feel calm and grounded. Wear Jade when you’re in need of a little extra luck, or to channel prosperity.
Symbols as Reminders
Another way our jewelry helps to channel positive energy is through charms that depict powerful symbols, whether they’re symbols like a cross to connect you to your higher purpose, a hamsa (hand of Fatima) or evil eye for protection from negative forces, or a yin yang to remind you to stay balanced.
The beauty of each collection is that you are the designer. Choose symbols and charms that tell your story, not just of who you are, but of what you need that day. Your own alchemy makes ALEX AND ANI completely and uniquely yours.
Originally Written by Alex Knight. Updated by Julie Tremaine.