Mission Statement

Alex and Ani, LLC offers eco-friendly, positive energy products that adorn the body, enlighten the mind and empower the spirit, designed by Carolyn Rafaelian and made in America. Carolyn believes that every individual has a positive message to share with the world and by incorporating powerful symbolism and designs into each (+) Energy piece, Alex and Ani provides a vehicle for the wearer to express their individuality in an organic, spiritual way. She believes it is her life's work to support communities and organizations while inspiring her customers to relish what is unique and authentic about themselves, revealing the beauty within.

About the Company

Alex and Ani is one of the fastest growing privately owned companies in America. Alex and Ani is headquartered in Rhode Island, the former jewelry capital of the world. Although Alex and Ani launched in 2004, Carolyn Rafaelian's roots in jewelry design was a family tradition. Carolyn's father taught her the value of eco-friendly, made in America products.

Charity By Design Division

At the heart of Alex and Ani is the most powerful of all positive energies, love. Our passion for making the dreams of charitable organizations come true is channeled through Charity by Design, a unique department focused solely on giving. Charity by Design empowers non-profit organizations to reach their goals by sharing what we do best: spreading positive energy through the creation of innovative and meaningful designs. Our customized, symbolic charms capture the essence of each charitable organization while making it possible for our fans to help give back.

Artwork, meaning cards and signs are created for the charm to help spread awareness of various organizations in need. 20% of the proceeds from all sales of the Charity by Design Bangles go directly to the organization or cause involved.

Affinity Division

Alex and Ani's Affinity Program builds relationships with world-class companies, collaboratively creates exclusive pieces for consumers and encourages innovative partnerships. Shop Affinity to participate in our global message of positive energy as we join forces with like-minded businesses.

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Carolyn Rafaelian, Owner and Designer

Designer Carolyn Rafaelian, Founder and Creative Director, hails from a family of jewelers where mastering their craft was not only an aspiration, but a family tradition.

Residing in Rhode Island, the jewelry capital of the world, Rafaelian knew she was destined to continue the family tradition and apprenticed herself to her father at a very young age. Carolyn launched Alex and Ani in 2004, naming the company after her first two daughters. Her line is anchored by a patented signature expandable wire bangle.

Sales of her line have put her in the top tier of ownership of the fastest growing companies in America. Celebrities, major fashion magazine editors, and the finest department stores and boutiques across the country and now internationally have come to adore the concept and design. All of her products and designs must be eco-friendly and she is committed to a Made in America standard. Her global reach is fast moving, placing her amongst the fastest growing retailers in the world.

As Alex and Ani's products continue to grow, Carolyn has kept a deep focus on spirituality, believing one can inspire thought into material to recognize one's power and unique essence in their everyday wear. She creates products with deep reverence for the power symbols possess to expresses awareness, empowerment, and inner beauty.

Carolyn's education includes the University of Rhode Island, The American School - London and The American School – Los Angeles (BS, Business and Marketing).

Giovanni Feroce, CEO

Giovanni Feroce joined Alex and Ani as the CEO, coming with over 20 years of experience in retail and consumer products industries. He is a retired United States Army field grade officer and an Operation Iraqi Freedom Combat Veteran. In addition, he has served as a Ground Operations Officer and Interagency Officer at United States Central Command and served as USCENTCOM’s first ever Joint Interagency Liaison Officer in Washington D.C; serving as the link between six core U.S. government agencies: The Department of State, FBI, DEA, CIA, DHS, and the Department of the Treasury's Office of Intelligence and Analysis. He has also served as the United States Army Reserve Command’s (USARC) G3 Homeland Defense, first ever liaison to Army North.

Mr. Feroce’s political background includes serving as the nation’s youngest state senator, serving on the Corporations and Labor Committees and as Secretary of the Joint Committee for Veteran's Affairs. He was also a Commissioner of the Rhode Island State Lottery, helping take it from $58 Million to $456 Million in just over two years.

Mr. Feroce’s education includes the Wharton School - The University of Pennsylvania (Advanced Management Program), The University of Rhode Island (BA, Political Science), National Defense University (Interagency Transformation), the ARNORTH DSCA COURSE, which is Defense Support to Civil Authorities, the Federal Emergency Management Agency, certifying him in FEMA IS-700, which is the National Incident Management System, and IS 800, which is the National Response Framework. He also graduated from the Civil Affairs Officer Advance Course at the United States John F. Kennedy Special Warfare Center and School, went through the Public Affairs Officer's Advanced Course at Defense Information School, and also completed the Infantry Officer’s Basic Course at the United States Army Infantry Center and Basic and Advanced Infantry Training in Ft. Benning, Georgia. His Military Honors and Awards include the Joint Services Commendation Medal with oak leaf cluster, the Army Commendation Medal, the Army Achievement Medal, the National Defense Service Medal with oak leaf cluster, the Armed Forces Expeditionary Medal, the War on Terrorism Expeditionary Medal, the War on Terrorism Service Medal, the Iraq Campaign Medal, the Armed Forces Reserve Medal, the Army Service Ribbon and a Combat Action Badge (Iraq).

Mr. Feroce is also the President and Board Member of Seven Swords Media LLC, Co-Chairman of Bryant University's World Trade Day 2012 and 2013, Trustee of the Fogarty Foundation, and member of the Corporate Advisory Council of the US Chamber of Commerce, the RI Commodores and the Executive Leadership Team of the Southern New England Heart Ball (named 2014 Chairman).

Awards

• Inc 5000 2010 ranked 1,247
• Inc 500 2011 ranked 470
• Inc 500 2012 ranked 246
• Inc 500 2012 ranked 13 in Top Retail Companies