USA (change)
The beginning
Alex and Ani, LLC offers eco-friendly, positive energy products that adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Rafaelian believes that every individual has a positive message to share with the world and by incorporating powerful symbolism and design into each (+) energy piece, Alex and Ani provides a vehicle for the wearer to express their individuality in an organic, spiritual way. She believes it is her life’s work to support communities and organizations while inspiring her customers to relish what is unique and authentic about themselves, revealing the beauty that resides within.
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Rhode Island roots
Carolyn Rafaelian
Carolyn Rafaelian, Alex and Ani's creator and designer, hails from a family of jewelers where mastering their craft was not only an aspiration, but a family tradition. Residing in Rhode Island, the jewelry capital of the world, Rafaelian knew she was destined to continue the family tradition and apprenticed herself to her father at a very young age.
Carolyn launched Alex and Ani in 2004, naming the company after her first two daughters. Once she introduced her line of patented signature bangles, necklaces, and rings, almost overnight, everyone was taking notice. Celebrities, major fashion magazine editors, and the finest department stores and boutiques across the country adored the concept and design.
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A day in my life
Infused with positive energy
Alex and Ani believes in the power of positive energy, a core company principle. We have made it our mission to share the benefits of positive energy through the unique beauty and symbolism of our products.
Inspired by the wisdom of ancient thinkers, Alex and Ani researched the most effective methods of designing our products with the beneficial positive energy that scientists refer to as vital force.
Ancient and modern traditions refer to vital force by many names; chi, prana, etheric energy, life force, zero point energy, homeopathic resonance, etc.
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Love is alive
Eco-friendly
The Alex and Ani aesthetic underscores the idea that what is pure and natural is most beautiful and creating jewelry from recycled materials enriches the beauty of each piece. Founder and creative designer Carolyn Rafaelian embraces a philosophy that is based upon using eco-friendly, recycled materials made entirely in the United States. Because of this, Alex and Ani is able to purchase metals from local mills who have received recycled scraps from refineries, which in turn, use those pieces and sell their scraps back to the Mills.
Carolyn believes that by creating designs that support the environment and encourage social consciousness, consumers can use their purchases to make a difference in protecting our planet and our future.
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Behind the Scenes
Made in America with love
Alex and Ani is a company dedicated to creating products of unparalleled quality and beauty that promote consciousness and unity. Manufacturing in the United States and reusing and recycling materials is an integral part of Alex and Ani’s mission as a conscious and eco-friendly company. Alex and Ani’s collections are not only eco-friendly, they are made up of powerful, meaningful, and spiritual pieces, which uplift and inspire all who wear them.
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Made In America - New Beautiful
