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425 West Broadway
New York, NY 10012
1 (646) 484-5099

September 4, 2017:
10 AM to 6 PM

11 AM to 7 PM

Monday - Friday:
10 AM to 8 PM

10 AM to 9 PM


Since October 26, 2011

ALEX AND ANI SoHo is located in bustling lower Manhattan among several premier boutiques and shops. This location boasts an industrial storefront and truly captures the vibe of its distinctive surroundings. Make your visit to New York City memorable or honor this iconic city with the NYC Skyline or NYC Subway Token charm bangles from our Places We Love collection, a great addition to any charmed arm!


Join Our Family

Whether it’s behind the bar or in our shops, we’d love for you to join us!

We're always looking for believers in positive energy. Click here to see if there are openings in your area. If we're not currently hiring near you, keep your eye out for future opportunities.

Shop, socialize and give back to your favorite non-profit by participating in CHARMED BY CHARITY events. Created by our CHARITY BY DESIGN team, these special nights are a fun, unique way to get involved with ALEX AND ANI while supporting your community. 15% of total sales from a CHARMED BY CHARITY event go directly to the hosting non-profit organization. Learn more about CHARMED BY CHARITY events by getting in touch with your local ALEX AND ANI store.