A perfectly crafted, 8-sided sun represents the universal law that life’s outcomes are a reflection of your efforts. You have limitless opportunity to positively lead and affect others. Empower yourself to shine brighter than yesterday, to let your passions spark action. Astound yourself and those around you with your abilities. Embrace the energy of this powerful charm and create your own new beginning.
ALEX AND ANI will donate 20% of the purchase price* from each New Beginnings Charm sold with a minimum donation of $25,000 between January 2016 and December 2016 to The ONE Campaign, a global campaigning and advocacy organization of more than 3.5 million people taking action to end extreme poverty and preventable disease. *Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers.