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As the heart and soul of ALEX AND ANI, CEO, Founder and Creative Director, Carolyn Rafaelian, created Charity by Design, which serves as a unique division focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Carolyn creates customized symbolic charms that capture the essence of a charity making it more accessible to the public while raising awareness and funds. A portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

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Charity By Design Brand Video


Who We Support

Charity by Design empowers a multitude of non-profit organizations on an international, national, and local level, as it works to bring the power of positive energy where it’s needed most. From small foundations to national associations, Charity by Design supports causes by building brand awareness. Charity by Design believes in the power of giving and the power of working together to provide an outlet for positive change.


Friends of Jaclyn


How We Support

Charity by Design supports philanthropy in a variety of ways. From donations and in-store events to the creation of symbolic, creative designs, Charity by Design is spreading the power of positive energy. By allowing consumers to enter the charitable world with their purchases, ALEX AND ANI is inspiring consciousness.


Roger Williams Park Zoo Launch


How You Can Support

Charity by Design is dedicated to raising funds and awareness for non-profit organizations worldwide. If you are interested in getting involved, please click on the links in the following list for more information, or click the button below to begin the request process.

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