It’s been months in the works, but today we officially launched our new website. We hope you will find it to truly reflect the Alex and Ani brand spreading our message of peace, love and (+) positivity. Enjoy a unique experience where you can shop by product, collection, look for gift ideas, read more about the brand, view videos, enjoy better search functionality and special features. Also be sure to check out our blog, which also received a makeover and now covers the following categories: Newsworthy, Style File, Happenings, Motivation and Horoscope. Happy shopping!