Scoops of Hope: Ice Cream for Breakfast Social to Benefit Give Kids the World

In honor of the upcoming launch of the Sweet Treats bangle benefiting Give Kids The World (GKTW), our Charity by Design division hosted a “make-your-own sundae for breakfast social.” The event was held at Alex and Ani World Headquarters, JOCC, and our New York showroom and featured ice cream donated by Newport Creamery. For a minimum donation of $3 to GKTW, employees could build a delicious sundae and help make a difference in the lives of children with life-threatening illnesses.

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Everyone was excited for a sweet treat first thing in the morning!

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For each donation, an ice cream cone with the person’s name was added to the wall.

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Our Charity by Design team was excited to help support our newest partner, Give Kids The World!

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We loved seeing so many “scoops of hope” added to the wall!

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Iris Carlomusto, Vice President of Marketing, and Nicki Maher, Vice President of Charity by Design, enjoyed their scrumptious sundaes.

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We were thrilled to have Leah Bundy from Give Kids The World in attendance.

Thank you to everyone who helped make this event a tremendous success!

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Want to help make a difference? Through December 2015, 20% of proceeds received by Alex and Ani from selling the Sweet Treats Bangle, with a minimum donation of $25,000, will be donated to Give Kids The World, a 70-acre, non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families.

Be sure to purchase the Sweet Treats bangle when it debuts on July 28, 2014 at all Alex and Ani retail locations, online, and select retailers.

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This post was written by Brendon Cunha