Alex and Ani hosted a press event in Dublin, Ireland on February 6th introducing our new brand ambassador, Angela Scanlon. Scanlon is a recognized TV presenter, fashion writer and stylist. She regularly appears on RTE and TV3 hosting segments on shows like Four Live, Xposé, Off The Rails and Two Tube, to name a few.
In addition to this announcement, there was a portrait shoot with photographer Sean Jackson, as well as a general introduction of the brand message and concept to other esteemed members of the press including editors, bloggers and stylists. And we can’t forget the swag bags complete with The Little Black Book of Love, product images and a set of three bangles.
Key takeaways were:
• Eco-friendly material
• Adjustable concept
• Stacking the bangles
• Uniqueness of the pieces
We look forward to see where our relationship with Ireland and our fans abroad take us!