Path of Life: Why I Wear My Alex and Ani will be on sale in Alex and Ani stores on March 4th for $24. Written by Giovanni Feroce and Cyd McKenna, the Path of Life is a must read for anyone interested in learning more about the impact of living a (+) positive energy lifestyle. The Path of Life is a beautifully-illustrated collection of stories about people who have used Alex and Ani products for protection, inspiration, good luck, motivation, inner beauty, self-assurance and self-discovery.
This is a 122-page, soft cover book chronicling how Designer Carolyn Rafaelian, Founder and Creative Director of Alex and Ani, impacts the lives of everyday individuals; by designing meaningful products, some that are centuries old and widely recognizable, and others designed by Rafaelian herself. Named for the company’s best-selling item, Path of Life digs deep into the touching and inspiring stories of people who explore and utilize the power of the pieces in their own meaningful way.
About the authors:
Giovanni Feroce, Chief Executive Officer, Alex and Ani — ￼Alex and Ani CEO, Giovanni Feroce has over 20 years of experience in optical retail and consumer products industries, and at Alex and Ani he provides leadership and direction toward achieving the company’s philosophy, mission, strategy and annual revenue and growth goals. Mr. Feroce began cultivating his diverse leadership skills through politics and the military as the nation’s youngest state senator and as a United States Army field grade officer and Operation Iraqi Freedom Combat Veteran respectively. Mr. Feroce’s education includes the Wharton School – The University of Pennsylvania (Advanced Management Program), The University of Rhode Island (BA, Political Science) and The United States John F. Kennedy Special Warfare Center and School (Civil Affairs Officer Advance Course).
Cyd McKenna, Corporate Historian and Lifestyle Editor, Alex and Ani — Cyd McKenna is the Corporate Historian and Lifestyle Editor at Alex and Ani. In addition to chronicling the evolution of the company, she is the editor of Carolyn Rafaelian’s lifestyle website. A RI native and graduate of Providence’s Hope High School, Cyd holds a BA from San Francisco State University, a Masters in City Planning (urban design and development) from MIT, and an Ed.M. from the Harvard Graduate School of Education.