By Joseph Allaire, Director of Beauty
Have you ever wanted to relax, but couldn’t find your inner zen? Have you wanted to seize the day, but needed an extra boost? The ancient practice of aromatherapy utilizes your sense of smell to influence the way you feel and even change your mood. As Director of Beauty at Alex and Ani, I’m surrounded by many scents on a daily basis, each one containing different essential oils and ingredients. However, I’m fascinated by the many ways fragrance can be used to influence the vibrations of our energy fields and achieve that sense of well-being.
Scents are often very subjective experiences that evoke various emotions and memories for different people. However, when creating our candle collection, Light and Ignite, we wanted the candles to have a uniform effect on the greatest range of people. Let’s explore different moods and the aromas associated with our symbols:
Nautical Anchor: An uplifting scent of sweet citrus and gardenia, the Nautical Anchor is a reminder to keep a clear mind amidst the tides of life. Citrus fragrances such as lemon, orange, and grapefruit contain a certain zest that energizes the senses. Bergamot, another citrus fruit, has similar properties as well.
Lotus Peace Petals: A rich, calming scent of patchouli and davana, Lotus Peace Petals is an encouragement to rise from the darkness and flourish with enlightenment. Earthy fragrances are great for infusing peace and tranquility into the soul. Patchouli, cedarwood, and vetiver are all rich, potent scents that can instantly put you at ease and make you feel whole.
Path of Life: A romantic scent of soft vanilla, lime, and warm nutmeg, the Path of Life celebrates infinite possibilities and positive twists of fate. The flickering of candles can create a romantic atmosphere, but the warm, alluring scent of vanilla can help set the mood for an intimate dinner for two or a quiet night in.
Tree of Life: An invigorating scent of sweet fig, the Tree of Life represents personal growth and evokes the eternal connection between mankind and Mother Earth. When you’re feeling weary, refresh your mind with fougère scents. These boast a combination of lavender, oakmoss, coumarin, and in some cases, spices, herbs, and wood. These natural aromas are rooted from the Earth and can help you recharge.
Turn Peace Up: A relaxing scent of lavender and bergamot, Turn Peace Up is a reminder that your thoughts and actions have the power to illuminate the world. Help melt away any lingering stress with lavender, a soothing scent that will help you decompress for a good night’s sleep.
Four Leaf Clover: A cleansing, fresh scent of herbal greens, the Four Leaf Clover brings yearlong fortune and evokes an appreciation for the gifts of the Earth. Whenever you feel like reconnecting with nature, nothing feels more grounding than the scent of an evergreen forest. Experience the cleansing notes of juniper berry, pine, fir, and Canadian spruce while meditating on positive intentions.
As the season of giving approaches, our candles hold an extra special meaning. Through November 28th, 2013, 20% of all Light & Ignite candle sales go directly back to Blessings in a Backpack, a program designed to feed underprivileged children.
We hope you take this chance to burn a bright flame of positive intention while holding in your heart a blessing of celebration that will infuse your life with positive energy! Click here to shop the collection and help make a difference in the lives of children this holiday season.