It’s All in the Name: How to Pronounce Alex and Ani

Have you ever wondered how to pronounce “Alex and Ani?” If so, you are not alone! We have received numerous inquiries asking us for the correct pronunciation of our beloved brand. In fact, after our commercial aired during Super Bowl XLVIII, hundreds of fans tweeted about how they have been pronouncing it incorrectly all this time!

“Alex” is pronounced as it normally is. However, the tricky part is “Ani,” which is pronounced “AH-KNEE.”

We hope this helped clear up any confusion. Thank you for your continued support of our brand and mission to spread positive energy!

This post was written by Brendon Cunha