While November kicks off the season of giving thanks, it is also National Pancreatic Cancer Awareness Month.
Having received little attention over the years, pancreatic cancer is the only one of the top cancer killers with a five-year survival rate in the single digits: a mere 6%. But the Pancreatic Cancer Action Network is hoping to change that and Alex and Ani decided to get involved by launching the Today is an Opportunity Expandable Wire Bangle as part of Charity By Design.
By partnering with the Pancreatic Cancer Action Network, Alex and Ani is donating 20% of all sales of the Today is an Opportunity Charm — with a minimum donation of $10,000 — to go towards advancing research, supporting patients and creating hope for anyone affected by pancreatic cancer. With an ultimate goal of doubling the survival rate by the year 2020, aligning Charity By Design with the campaign was an obvious choice.
Locally, the campaign kicked off last night with an event we co-hosted with Rhode Island Affiliate of PanCAN at our Chapel View store in Cranston, Rhode Island.