Have you ever wanted to get a glimpse into the mind of Carolyn Rafaelian, Founder and Creative Director? She was recently interviewed by Fast Company, a leading business publication, about Alex and Ani’s mission.
Rafaelian spoke about how jewelry may be the vehicle at the moment to carry her message, but the possibilities in the future are endless. She also stressed how money was never the driving factor in making her vision a reality.
“Money is the by-product of what you do when you’re passionate about something. It’s not how much money something makes, it’s how it is received in the world, and what it’s doing when it’s received in the world. I feel so in alignment with my life’s purpose, that money is the gift, it’s not the reason.”
In addition, talked about the importance of protecting her brand and how she maintains its integrity in a fast-paced world.
Check out both videos from her interview below!
Videos courtesy of Fast Company.