Behind the Scenes: Charity by Design’s ‘Whole Heart’ Bangle

As we enter the month of love, we’re excited for the launch of our latest Charity by Design bangle, Whole Heart, which benefits the American Heart Association. This beautiful bangle represents generosity, selflessness, and wholehearted love. It’s also a reminder of those who have forever changed our lives.

This particular collaboration has a beautiful story behind it as well. Read on to learn about Lisa and Ed Medeiros and the creation of the Whole Heart Bangle.


Giving Back with a Whole Heart

For the second time, the American Heart Association had asked Alex and Ani’s Charity by Design to be involved in their live auction for the 2013 Southern New England Heart Ball. Carolyn Rafaelian, Founder and Creative Director, generously offered a once in a lifetime opportunity for the winner of the auction. They would be able to help create a custom bangle for 2014 with Rafaelian and the Charity by Design team to benefit the American Heart Association.

Lisa and Ed Medeiros were the proud winners of the auction package and excitedly met with Rafaelian and the team to assist in the design process. The Medeiros’ are high school sweethearts and have been married for over 28 years. Ed shared a quote, “Charity is not an organization, rather a way of life.” The couple has lived by this belief throughout their success. Through their company, East Commerce Solutions, Inc., they continue to be generous supporters of the non-profit world through organizations like the Joe Andruzzi Foundation, and of course, the American Heart Association.

Through the creative process with Carolyn, the Whole Heart Bangle was designed. The bangle’s inspiration came from how the Medeiros’ live their lives; with open hearts, not only for each other, but also for the community. This bangle fully represents wearing your heart on your sleeve while sharing kindness and (+) energy with all those who come your way.

The Whole Heart Bangle launches today, February 7, 2014, in stores and online.

Ed and Lisa Medeiros at their home.

The four Medeiros children.

This post was written by Brendon Cunha