Alex and Ani on the Big Screen

Alex and Ani and ScreenVision Direct offer a unique look inside the RI company

April 1, 2011 – Cranston, RI – Alex and Ani CEO and Chief Marketing Officer, Giovanni Feroce, along with Marketing Director, Iris Carlomusto have taken their latest marketing campaign to the silver screen. Alex and Ani has partnered with ScreenVision Direct, the worldwide leader in cinema advertising, on a project that includes playing a movie trailer advertisement in Rhode Island theaters. Advertising in this type of environment, specifically to the degree of quality, complexity and scope that Alex and Ani has produced has never been done before. “Two and a half minutes is long, this is the most unique advertisement ScreenVision has done and I couldn’t be more excited to partner with Alex and Ani on this content piece” said Drew Driscoll from ScreenVision Direct.

“Alex and Ani’s philosophy is captivating, and we hope to share this rare glimpse into our day-to-day business, through our video that will play before every movie, everyday from the beginning of April through the end of June” says Carlomusto. This marketing strategy was launched after an incredible few weeks at Alex and Ani, including the announcement of The Newport Jazz & Folk Festival sponsorships, as well as the addition of a new company headquarters in the Chapel View Complex, located in Cranston, RI. “We pride ourselves on thinking outside of the box, and are thrilled to have been given the chance by ScreenVision to be the most creative company around and share it with our wonderful customers, corporate partners, friends and family and all of Rhode lsland” said Feroce, adding “Alex and Ani will continue to push the envelope and bring awareness to our company, our brand, and American manufacturing.” If successful, Feroce plans to repeat this nationally in all major markets.

Alex and Ani is a celebrated eco-friendly jewelry and lifestyle brand, whose owner and head designer, Carolyn Rafaelian is known for using recycled materials in her personal and meaningful jewelry.

Alex and Ani products are designed and manufactured entirely in the United States, all in the greater Providence area.

For more information contact: Iris Carlomusto Iris@alexandani.com 212.385.1075