Calling all sports fans! We recently partnered with the New York Knicks, naming Alex and Ani a proud sponsor of the iconic team.
The partnership gives us exposure at select Knicks games via courtside and LED signage. It also provides us with activation through the Knicks City Dancers, who will make numerous appearances with our product, sharing our message of positive energy with fans. These appearances can be followed on the Knicks City Dancers website.
Alex and Ani CEO, Giovanni Feroce, is excited for the launch of our partnership:
“We are honored to work with such an elite partner and brand, the New York Knicks, through our Marketing department. It is a natural fit for the Alex and Ani lifestyle brand to support a beloved team and we look forward to continuing our partnership throughout the season.”
The official press release is available via MarketWired.