Alex and Ani SoHo Media Launch

Last night, Alex and Ani (+) Energy hosted a private event for fashion magazine editors, stylists and our favorite bloggers at Alex and Ani SoHo! The event showcased our brand new Expandable Love Collection along with our new Holiday Collections, Arabain Nights, Crystal Rendezvous, Vintage 66 Heart & Stone and Vintage 66 Euphoria. Our guests sipped on champagne, met and mingled with Designer Carolyn Rafaelian and CEO Giovanni Feroce, and experienced the Alex and Ani Bangle Bar where they designed their own set of 3 Alex and Ani charm and Vintage Beaded Bangles!

We were so honored to have editors from W Magazine, Downtown Magazine, BRIDES Magazine, Teen Vogue, Time Out NY, Real Simple and Good Housekeeping join the event as well as a few of our favorite bloggers including SaucyGlossie.com’s Lindsey, Brooklyn Blonde’s Helena and MyStylePill’s Christine! They all had such wonderful things to say about Alex and Ani and we want to thank them for coming!

Check out photos (and an awesome video from our friends at Mediapeel) from the soiree below and be sure to stop in Alex and Ani SoHo, located at 425 West Broadway, New York, NY! See you soon!

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