Behind The Scenes: Holiday Decorations

At Alex and Ani, we believe in the power of positive energy, and no other time of year embodies this more than the holidays. It seems that everywhere you go, love and peace are felt and a certain magic is in the air. It’s an inspirational, joyous time that’s meant to be celebrated.

When decorating our retail stores, we wanted to evoke these feelings in a beautiful yet simple way. The Star of Venus is present in both the window and tabletop decorations in shades of gold, silver, and hematite to symbolize beauty in all forms. Our goal is for our fans to feel welcome and inspired while shopping for their family and friends.

World Headquarters has a similar look and feeling achieved through ornaments. Golden snowflakes provide a wintery mood while glass cylinders of metallic orbs add vintage charm. It truly feels like you are in a winter wonderland.

We hope you enjoy our festive decor and wish you and your family a wonderful holiday season!

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Glittering words of inspiration, beauty, and love cascade from above in our retail store windows.

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Shimmering Star of Venus displays make our retail stores merry and bright.

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In World Headquarters, hurricanes filled with sparkling silver and gold ornaments bring festive cheer.

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Spherical snowflake ornaments hang cheerfully on office windows throughout World Headquarters.

This post was written by Brendon Cunha