Alex and Ani is featured in the Cannes special edition of Travel Markets Insider. The article, written by Lois Pasternak, Editor and Publisher, paints a comprehensive picture of our expansion into the international market.
Distributed in ten countries and eleven Caribbean islands to date, Alex and Ani’s positive energy is spreading worldwide. Pasternak relates the meaning behind our products as to why they resonate with such a wide audience. Valeria Severini, International Business Development Manager, elaborates on the appeal:
“The fact that people spend time choosing the bangles seem to give it some intrinsic value…The meanings and the symbols are the fruits of very deep research by Designer Carolyn Rafaelian. All of our boutiques and many of our shop in shops feature a symbol wall, displaying the three words behind the charms. We have a definite spiritual side to the brand, which adds to the strength of our appeal and is a strong point of differentiation from other brands.”
The article also discusses utilizing customized self-serve displays called “pretty girls” for smaller spaces, such as airports. These are designed to deliver an immersive experience, complete with iPad and symbol wall, so that the customer can easily find the right item for them when a bartender (sales associate) is not present.
Travel Markets Insider is the industry leader in covering the travel retail and duty free markets in the Americas. The Cannes special edition was distributed in the largest Travel Retail fair in the world, TFWA World Exhibition.