Alex and Ani Hosts Fall/Winter, Holiday 2014 Media Preview at Sixth Floor Loft

Calling all fashionistas! We recently held a media preview for our upcoming Fall/Winter 2014 collection at New York City’s Sixth Floor Loft on Tuesday, June 24, 2014. In attendance were editors and bloggers from Cosmopolitan, Lucky, Vogue, Seventeen, InStyle, People Style Watch, Martha Stewart Weddings, Well+Good, Mom Trends, A Love Affair with Fashion, Ev Curl Gurl, and more.

The preview was “winter wonderland” themed and showcased various products perfect for gifting this holiday season. Guests sampled new jewelry, candles, and more as they enjoyed light snacks such as pastries, custom cookies from Eleni’s, flavored popcorn, juice from the The Butcher’s Daughter, and coffee from Ground Support Cafe. Also, each guest received a special gift to promote positive energy wherever they go.

Thank you to everyone who made the event such a success and to those who attended!

Delicious snacks guests enjoyed as they browsed new collections.

Our Light and Ignite candle collection.

Our Fall/Winter 2014 collection, Indie Spirit.

Our Scent 7 collection was enjoyed by guests.

Various pieces from upcoming collections were on display for guests to sample.

White bouquets and votives created a warm, inviting atmosphere.

From left to right: Laura Lundin, Victoria DiRaimo, and Alexandra Zaso of our Public Relations team.

This post was written by Brendon Cunha