Charity by Design: Alzheimer’s Association

This special flower is unexpectedly strong and optimistic, as it is constantly rising up from the ground, turning its face toward the sun. A bright symbol of faith, the sunflower exudes happiness, from its vibrant petals to its resilient roots. An encouragement to seek joy on the darkest days, the Sunflower Charm celebrates the power that grows from staying ever positive, facing toward the light.

Through December 2015, 20% of proceeds received by Alex and Ani from selling the Sunflower Bangle, with a minimum donation of $25,000, will be donated to the Alzheimer’s Association, to advance research and enhance care and support for those living with Alzheimer’s.

Shop the Sunflower Charm Bangle.

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Charity By Design is the heart and soul of Alex and Ani. Carolyn works closely with organizations in creating a unique design that embodies the message and reflects the beauty of each charitable organization. We believe profoundly that people everywhere are anxious to participate in creating change and empowering those who so clearly need assistance. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

This post was written by Brendon Cunha