A perfectly crafted, 8-sided sun represents the universal law that life’s outcomes are a reflection of your efforts. You have limitless opportunity to positively lead and affect others. Empower yourself to shine brighter than yesterday, to let your passions spark action. Astound yourself and those around you with your abilities. Embrace the energy of this powerful charm and create your own new beginning.
Through December 2015, 20% of proceeds received by Alex and Ani from selling the New Beginnings Charm, with a minimum donation of $25,000, will be donated to The ONE Campaign, a global campaigning and advocacy organization of more than 3.5 million people taking action to end extreme poverty and preventable disease.
Charity By Design is the heart and soul of Alex and Ani. Carolyn works closely with organizations in creating a unique design that embodies the message and reflects the beauty of each charitable organization. We believe profoundly that people everywhere are anxious to participate in creating change and empowering those who so clearly need assistance. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.