Have you ever wondered what goes into creating an Alex and Ani advertisement?
Our ads are a collaboration between multiple departments, such as Design and Marketing. The teams work together to facilitate Designer Carolyn Rafaelian, Founder and Creative Director’s vision into pieces of art that convey our message of positive energy.
Sometimes the process becomes an office-wide effort (above) where our corporate employees are asked to vote for their favorite ad in a series of options. It’s great to hear everyone’s feedback as we find the best way to deliver our mission to our amazing fans!