Alex and Ani Collaborates with Bank of America for “Life’s Better When We’re Connected” Campaign

We are thrilled to continue spreading our positive energy through a new commercial with our long-term banking partner, Bank of America! The campaign, titled “Life’s Better When We’re Connected,” will highlight several clients of Bank of America worldwide to show why the connections we make are important to success.

The commercial was filmed in the fall of 2013 at our World Headquarters and Newport retail store to name a few places. It features footage of staff assembling and packaging product for shipment, Designer Carolyn Rafaelian, Founder and Creative Director, conducting business meetings and attending various events.

The goal of the commercial is to give viewers a look into Alex and Ani’s rapid growth while maintaining our mission of revitalizing the U.S. economy, creating jobs and spreading positivity.

Our commercial will begin airing nationally soon and will run through the end of March 2014.

This post was written by Brendon Cunha