Alex and Ani was thrilled to be part of the Glamour Street Fashion Show on October 5, 2013 in Madrid, Spain. The show was hosted by both Glamour and the largest department store group in Europe, El Corte Inglés.
There were a total of 5,000 people in attendance and 150 model contestants participated in the runway fashion show competition. The model winner was announced at the end of the fashion show to much excitement from the crowd.
The judges of the fashion show included Alicia Parro – Glamour Director, Betina González – El Corte Inglés Marketing Manager, Laura Longo – Glamour.es Director, Magali Yus – El Corte Inglés Communication Manager, Belén Zavala – Glamour Fashion Director, Malena Costa – model, Juana Acosta – actress, and fashion designers Juanjo Oliva and Ángel Schlesser, who all received special gifts from Alex and Ani.
Also, attendees of the event had a great time playing the Alex and Ani symbol game. Players rolled oversized dice to move about the board and discover the different meanings behind each symbol.
A big thank you to Glamour and El Corte Inglés for allowing us to participate in this wonderful event!
Attendees roll the dice while playing the Alex and Ani symbol game.
A fan shows off her bangle at the Glamour Street Fashion Show while playing the symbol game.
Another fan shows off her bangle while playing the symbol game.
Attendees learned the meaning of each symbol while playing the Alex and Ani symbol game.