Giddy Up: 2014 Kentucky Derby® Sponsorship Recap

We’re back from our trip to the land of hats and mint juleps, otherwise known as the 140th annual Kentucky Derby®! Our team had an amazing time meeting fans and spreading positive energy at the iconic Churchill Downs.

Churchill Downs was alive with excitement.

This year, Alex and Ani had a 20×20 space in the in field/general admission area. Our Kentucky Derby® Collection was on display along with four new charms that could be purchased at locations throughout the venue.

From left to right: Brianna DePetrillo, Event Marketing Assistant, and Megan Duclos, Senior Event Marketing Manager, welcomed fans to our space.

Our Kentucky Derby® collection was on display along with other select product.

A fan’s Kentucky Derby® themed charmed arm.

Our space also featured a lounge area with furniture to relax on, a prize wheel, branded cornhole, face painter, and even a branded photo booth – an ideal way to capture all of your Kentucky Derby® memories!

Fans relaxed in our lounge area filled with couches, chairs and tables.

Our branded cornhole was a fun way for fans to interact.

Our branded photo booth was a huge hit with fans wanting a souvenir from the Derby.

A face painter drew beautiful artwork on fans.

A big thank you to everyone who came to visit us at this year’s Kentucky Derby®Be sure to share your #charmedarms on Twitter and/or Instagram for a chance to be shown on

This post was written by Brendon Cunha