The ALEX AND ANI Affinity Program builds relationships with world-class companies, creates co-branded exclusive pieces for consumers, and encourages innovative partnerships. It honors a legacy of American tradition and culture with influential licensed partners, in alignment with our positive brand mission, across a broad array of institutions - from Major League Baseball® and the United States Olympic Committee to the five military branches. Affinity recognizes the power of the spirit and the importance of community. Shop Affinity to participate in our global message of positive energy as we join forces with like-minded organizations.
National Football League
"We had very lofty expectations when we licensed Alex and Ani… well they have more than exceeded those expectations in sales and most importantly in understanding what our fans are looking for in jewelry. Easily could be our rookie of the year for the 2013 season."
- Leo Kane,
Senior Vice President, Consumer Products
Major League Baseball®
"Alex and Ani is a premium lifestyle brand that produces fashionable and unique offerings, and Major League Baseball® is thrilled to continue to collaborate on our co-branded line to give our fans a fashion-forward way to support their favorite team. Nearly half of all baseball fans are female, and Major League Baseball® realizes how important it is to offer these fans trendy options as they gear up for the start of the 2014 baseball season and beyond."
- Mike Napolitano
Vice President, Licensing
united states olympic committee
"Thanks to the support of licensee partners like Alex and Ani, the United States Olympic Committee is able to fund important training programs for our nation’s elite athletes, while at the same time giving fans the opportunity to visibly show their support of Team USA."
- Peter Zeytoonjian
Managing Director, Consumer Products and LicensingShop the Collection ▸
"The Alex and Ani MONOPOLY Collection is a great example of Hasbro's strategic approach to keeping the MONOPOLY brand highly relevant, collectible and fashion-right,. The collaboration with Alex and Ani will perfectly translate the DNA of the MONOPOLY brand into a fresh breakout line that will allow our fans to enjoy this jewelry for many years to come."
- Simon Waters
Senior Vice President, Global Brand Licensing & Publishing
“Alex and Ani has quickly proven to be one of our client’s most impactful licensees. Organized, passionate and professional would describe the relationship Alex and Ani provides through every element of our licensing partnership, from product development to quarterly royalty reporting. We look forward to continuing our relationship for many years to come.”
- Richard Dzioba
Coordinator of Brand Management, The Beanstalk Group
"We appreciate the superb quality of Alex and Ani's products and have been very pleased with the reception in the sorority market."
- Melissa Jean-Baptiste
Account Services Manager, Affinity Consultants
"Alex and Ani has been an amazing addition and partner within the collegiate licensing space! Great products, great people, great service and a great company. We look forward to many years of continued collaboration and growth"
- Rick Merriam
Senior Brand Manager, Learfield Licensing Partners
"Year in, year out, Alex and Ani continues to produce some of the most sought after Kentucky Derby licensed product. The designs consistently reflect the fashion and quality that fans associate with Churchill Downs and the Kentucky Derby."
- Nick Bennett
Churchill DownsShop the Collection ▸
The Boston Bruins
"Alex and Ani partnered with TD Garden in 2012 to create exclusive Bruins bangles that are only available at the Boston arena. Inspired by the team with one of the most loyal fan bases in sports history, you will see many Bruins charms sported throughout the hockey season."