Alex and Ani's Affinity Program builds relationships with world-class companies, creates co-branded exclusive pieces for consumers, and encourages innovative partnerships. It honors a legacy of American tradition and culture with influential licensed partners, in alignment with our positive brand mission, across a broad array of institutions - from Major League Baseball™ and the United States Olympic Committee to the five military branches. Affinity recognizes the power of the spirit and the importance of community. Shop Affinity to participate in our global message of positive energy as we join forces with like-minded organizations.
united states olympic committee
"We’ve had the pleasure of working with Alex and Ani since 2011 and are very proud of the beautiful designs they have produced in celebration of Team USA, particularly around the London 2012 and Sochi 2014 Olympic and Paralympic Games. Thanks to the support of licensee partners like Alex and Ani, the United States Olympic Committee is able to fund important training programs for our nation’s elite athletes, while at the same time giving fans the opportunity to visibly show their support of Team USA."
- Peter Zeytoonjian
Managing Director, Consumer Products and Licensing
National Football League
"We had very lofty expectations when we licensed Alex and Ani… well they have more than exceeded those expectations in sales and most importantly in understanding what our fans are looking for in jewelry. Easily could be our rookie of the year for the 2013 season."
- Leo Kane,
Senior Vice President, Consumer Products
Major League Baseball™
"Alex and Ani is a premium lifestyle brand that produces fashionable and unique offerings, and Major League Baseball™ is thrilled to continue to collaborate on our co-branded line to give our fans a fashion-forward way to support their favorite team. Nearly half of all baseball fans are female, and Major League Baseball™ realizes how important it is to offer these fans trendy options as they gear up for the start of the 2014 baseball season and beyond."
- Mike Napolitano
Vice President, Licensing