The ALEX AND ANI Affinity Program builds relationships with world-class companies, creates co-branded exclusive pieces for consumers, and encourages innovative partnerships. It honors a legacy of American tradition and culture with influential licensed partners, in alignment with our positive brand mission, across a broad array of institutions - from Major League Baseball® and the United States Olympic Committee to the five military branches. Affinity recognizes the power of the spirit and the importance of community. Shop Affinity to participate in our global message of positive energy as we join forces with like-minded organizations.
The Disney Collection by ALEX AND ANI
Experience the perfect combination of pixie dust and positive energy with the Disney Collection.Learn More ▸
National Football League
"We had very lofty expectations when we licensed Alex and Ani… well they have more than exceeded those expectations in sales and most importantly in understanding what our fans are looking for in jewelry. Easily could be our rookie of the year for the 2013 season."
- Leo Kane,
Senior Vice President, Consumer Products
Major League Baseball®
"Alex and Ani is a premium lifestyle brand that produces fashionable and unique offerings, and Major League Baseball® is thrilled to continue to collaborate on our co-branded line to give our fans a fashion-forward way to support their favorite team. Nearly half of all baseball fans are female, and Major League Baseball™ realizes how important it is to offer these fans trendy options as they gear up for the start of the 2014 baseball season and beyond."
- Mike Napolitano
Vice President, Licensing
united states olympic committee
"Thanks to the support of licensee partners like Alex and Ani, the United States Olympic Committee is able to fund important training programs for our nation’s elite athletes, while at the same time giving fans the opportunity to visibly show their support of Team USA."
- Peter Zeytoonjian
Managing Director, Consumer Products and LicensingShop the Collection ▸
"We always enjoy programs that truly feel like a two-way street and Alex and Ani’s development and experience with other licensed brands/collections has helped them bring best practices to our programs. Very uniquely, this has afforded us the opportunity to grow and adapt to an ever-changing retail landscape. We are thrilled with the relationship we have garnered with Alex and Ani and hope that it continues for many years to come."
- Tyler Williams
Manager, IMG Licensing
“Alex and Ani has quickly proven to be one of our client’s most impactful licensees. Organized, passionate and professional would describe the relationship Alex and Ani provides through every element of our licensing partnership, from product development to quarterly royalty reporting. We look forward to continuing our relationship for many years to come.”
- Richard Dzioba
Coordinator of Brand Management, The Beanstalk Group
"We appreciate the superb quality of Alex and Ani's products and have been very pleased with the reception in the sorority market."
- Melissa Jean-Baptiste
Account Services Manager, Affinity Consultants
"Alex and Ani has been an amazing addition and partner within the collegiate licensing space! Great products, great people, great service and a great company. We look forward to many years of continued collaboration and growth"
- Rick Merriam
Regional Brand Manager, Licensing Resource Group
"From their American roots to their messages of inspiration inside every product they make, we use Alex and Ani as a benchmark for other licensees to aspire to not only in product quality, but also in marketing and advertising."
- Tyler Williams
Manager, IMG LicensingShop the Collection ▸
The Boston Celtics®
Since fall 2012, ALEX AND ANI fans have been able to support and represent the Boston Celtics® on their charmed arms. Available at ALEX AND ANI retail stores and wholesale accounts located near TD Garden, the Celtics charm was created in honor of Boston's favorite Irish Team as a token of luck.
The Boston Bruins
ALEX AND ANI partnered with TD Garden in 2012 to create exclusive Bruins bangles that are only available at the Boston arena. Inspired by the team with one of the most loyal fan bases in sports history, you will see many Bruins charms sported throughout the hockey season.Shop the Collection ▸