Alex and Ani – Positive Energy
Alex and Ani embraces the power of positive energy as a core company belief. We have made it our mission to share the benefits of positive energy through the unique beauty and symbolism of our products.
Inspired by the wisdom of ancient thinkers, Alex and Ani researched the most effective methods of infusing our products with the positive energy that ancients refer to as vital force.
In the cutting edge field of subtle energy, scientists have developed technologies that have the ability to mix the subtle energy of the universe with vital force.
Subtle energy is still working its way up within the current scientific paradigm. Ancient and modern traditions refer to human energies as many names such as chi, prana, etheric energy, life force, zero point energy, homeopathic resonance, etc.
The research on energy reveals that it contributes to many measurable phenomena not currently explained by conventional science. While we may not physically see this energy, we can see and feel its effects.
Vital force is understood to be the key principle or animating force within living beings. In French Philosopher and Nobel Prize Recipient Henri Bergson's theory, vital force is independent of physical and chemical forces, regarded as being causative in the evolution and development of living organisms.
Alex and Ani’s revolutionary process of blending vital force and universal energy into each product is an important step in our mission of spreading positive energy worldwide.
